Hana Kuwai

In 1998, he founded BAD LAND, a custom store specializing in Harley-Davidson motorcycles, in Kawasaki, Kanagawa Prefecture. Since then, he has devoted himself to the production of custom Harleys completely by hand, and has spent almost all of his time since the start of the business in a series of operations related to sheet metal working, metal modeling, and final surface treatment, which require a high degree of difficulty and a sense of fineness down to 1 mm or less. In the meantime, he has acquired more specialized knowledge through many technical trainings and studies related to metal modeling in general. He also pursued and developed new industrial materials, and also opened his eyes to the field of cutting-edge final surface treatment using a variety of paints with special functions.

The original design and modeling that emerged from the emotional feelings that were the starting point of custom Harley production has always been the basic concept of BAD LAND, and it has never wavered. In 2023, the field of creation was surpassed and became an art brand [ UNDULATION ]. Based on a number of unique alchemical techniques backed by industrial-level metalworking skills cultivated in the field of custom manufacturing, the brand pursues radical and emotional expression with passion.